Our approach

A client once described us as both a creative strategy agency and a strategic creative agency, which we think sums us up nicely. We’re just as happy helping shape a high-level comms and marketing strategy as we are crafting a creative platform or building and delivering a communications programme.

Our work spans prevention through to treatment and we support a mix of public and private organisations wanting to positively impact health outcomes.

Whether it’s shaping markets, communicating with HCPs, translating complex science or enabling and enhancing people’s everyday wellness through our dedicated consumer health proposition - Stirred Well - we’re about stirring people to make smarter, healthier choices.

Our service promise

Craft

An appetite for smart ideas, solving real problems, great execution and looking beyond the healthcare bubble to challenge assumptions and inspire fresh thinking.

Graft

Doing what’s right, not what’s easy, taking care of the detail, bringing everyone on the journey, and applying integrated thinking to maximise return on investment.

All our work is underpinned by our proprietary planning framework ‘Shift and Stir’, that blends human empathy and instinct with a variety of tools to help us dig deeper, gain clarity, discover insights and be inspired to deliver excellence.

Emerging technologies

We work closely with clients to utilise emerging technologies appropriately and responsibly.

Whether its supporting research, creative development, media and competitor scanning or enhancing and improving meeting efficiency and overall productivity, we always:
  • Protect client confidentiality and uphold data security
  • Only use privacy-compliant platforms and tech
  • Disclose how and when AI tools and emerging tech are used in our process
  • Apply critical thinking, creative judgement and editorial oversight at every stage
  • Maintain quality and originality as our bottom line